CMO Moves – Week of April 20, 2026

By: Christian Banach

on April 20, 2026

Recent CMO moves can signal new priorities before the market catches up. This roundup highlights the appointments that stand out most for agencies, plus a full list of recent leadership changes.

Highlights

Tony Marlow named CMO at Genius Sports

Genius Sports provides real-time sports data and technology across sports, betting, media, and advertising. The announcement points to a broader expansion story, not a maintenance hire. He joins the executive team to lead global marketing, communications, and brand strategy as the company pushes deeper into its role across that connected ecosystem. Agency lens: Integrated brand, communications, and category-position...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.