Opportunity Areas Emerging Across Levi’s Modern Brand Build

By:Christian Banach
onApril 20, 2026

How Levi Strauss is evolving its marketing leadership for a more modern brand era, and what Kenny Mitchell’s approach suggests about agency expectations, creative standards, and partnership fit.

At a Glance

Interviewee: Kenneth Mitchell, Senior Vice President and Chief Marketing Officer, Levi’s brand Company: Levi Strauss & Co Estimated Revenue: $6.3 billion Location: San Francisco, California Website: levi.com Industry: Apparel and retail Company Notes: Global denim leader shifting toward a DTC-first, head-to-toe lifestyle model with women’s and non-denim growth as major priorities Best-Fit Agencies: Brand strategy, creative, cultural partnerships, digital expe...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.