California Department of Corrections Recruitment Marketing Contract With $1.65M Programmatic Scope

By:Christian Banach
onApril 13, 2026

CDCR is looking for an agency to run recruitment marketing across media buys, digital campaigns, reporting, and candidate engagement to support hiring across California. Deadline: May 4, 2026

At a Glance

Buyer: California Department of Corrections and Rehabilitation (CDCR) Industry: Public sector/corrections/workforce recruitment Location/markets: California statewide, with potential out-of-state media buys in markets such as Oregon, Arizona, Nevada, and Texas Primary scope: Programmatic marketing and recruitment advertising to increase Correctional Officer applications Key deliverables/channels: Digital marketing, media planning and buying, TV, radio, billboards...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.