At a Glance
- Buyer: Middle Georgia State University
- Industry: Higher education
- Location/markets: Georgia; residential campuses in Cochran, Eastman, and Macon, with further offerings in Dublin, Warner Robins, and online
- Primary scope: Market research, brand positioning refinement, messaging framework development, and creative asset development
- Key deliverables/channels: AAU study, competitive positioning analysis, stakeholder workshops, research report, brand positioning framework, university tagline, ad templates, billboard designs, print ad, digital display suites, story packages, photography gallery, website and social media assessment
- Budget: Not specified
- Contract type/term: Project-based engagement
- Key dates: Proposal deadline May 1, 2026; project period July 2026 through March-April 2027
- Eligibility/must-haves: Supplier must conduct research and discovery, lead stakeholder workshops, develop strategic brand positioning, create print and digital assets, provide recurring status/results reporting, and support monthly electronic invoicing
Why This Could Be Interesting
Middle Georgia State University is a public university in the University System of Georgia with multiple campus locations and online offerings. It serves more than 8,800 students and is positioning this work as part of its next chapter.
This is not just a creative refresh. MGA wants an agency to assess current ads, collateral, website, and social media, then use that research to sharpen brand positioning and build a more unified messaging system.
The interesting signal here is the mix of strategy and production. The scope stretches from AAU research and competitive analysis to stakeholder workshops, tagline development, ad templates, story packages, and a photo library spanning five campus locations.
That gives this opportunity more depth than a typical messaging assignment. It also suggests meaningful visibility across leadership, faculty, students, alumni, parents, and community stakeholders, which can make the work more influential if the agency knows how to manage complexity.
Best suited for agencies with higher-ed branding experience, strong research chops, stakeholder facilitation skills, and in-house creative production across print, digital, video, and photography.
Proposal deadline: May 1, 2026
Download the full RFP here.
