CMO Moves – Week of April 13, 2026

By: Christian Banach

on April 13, 2026

Explore this week’s top CMO appointments, then scan the full list of recent marketing leadership changes shaping opportunities for agencies and BD teams.

Highlights

Alexandra London named CMO at G2

G2 is a software marketplace and review platform used by buyers and sellers. G2 framed the hire around an AI-driven shift in how software is discovered and purchased, with trust becoming more central to decision-making. London’s remit includes finding new areas for growth and differentiation while positioning G2 as a trusted voice in the age of AI. Agency lens: This points to work around brand positioning, discoverability...

Get Unlimited NextBigWin Access

Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win.

Already a member? Login
Subscribe to NextBigWin Pro

Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.