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CMO Moves

CMO Moves – Week of March 30, 2026

By: Christian Banach
on March 31, 2026

New CMO appointments can signal budget shifts, brand resets, and fresh partner reviews. This weekly roundup gives agency teams a faster read on the moves worth watching.

Highlights

Mimi Swain named Chief Marketing Officer at Amazon Devices & Services

Amazon is a global technology company with a massive consumer footprint. This is a senior marketing seat inside one of its most visible product groups. A move at this level signals fresh oversight across a business with broad brand, product, and go-to-market reach. Agency lens: Large, complex business units like this often put a premium on integrated brand and product marketing lead...

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Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.