7 Accounts Showing Buying Signals
Each week, the Radar Report highlights companies showing signals of potential marketing investment. These moments often lead organizations to reassess agency relationships and growth initiatives.
For agencies looking for new business opportunities, Radar Report surfaces companies likely preparing to invest in marketing and brand.
7. UpGuard
UpGuard’s $75M Series C signals aggressive global expansion of its AI-powered cyber risk platform and a scaling of enterprise go-to-market operations.
Trigger
UpGuard raised $75 million in a Series C round led by Springcoast Partners to accelerate product development, expand global go-to-market efforts, and pursue strategic M&A opportunities in the cybersecurity risk management market.
Why This Matters
Growth capital at this stage typically signals a shift from product validation toward market expansion. UpGuard is positioning its AI-powered Cyber Risk Posture Management platform to serve enterprise and mid-market security teams globally. The promotion of long-tenured executive Spiro Spiroski into a field and partner marketing leadership role suggests a stronger focus on partner ecosystems, field enablement, and scaling demand in enterprise channels.
Agency Opportunity
- Enterprise cybersecurity brand positioning
- Global demand generation programs
- Partner marketing strategy
- Sales enablement and field marketing
- Analyst relations & cybersecurity PR
Smart Outreach Angle
Agencies could offer insights on how cybersecurity companies translate complex AI risk platforms into clear enterprise narratives—especially for CISOs and procurement leaders evaluating vendor risk solutions.
Company Context
UpGuard provides AI-driven cyber risk posture management software used by organizations to monitor vendor risk, breach exposure, and security threats across complex digital ecosystems. The company serves over 50,000 organizations globally.
6. EPAM Systems
EPAM Systems’ appointment of veteran B2B technology marketer Phil Walsh as Chief Marketing Officer signals a push to strengthen global demand generation and brand positioning for its AI and digital engineering services.
Trigger
EPAM Systems appointed Phil Walsh as Chief Marketing Officer in March 2026. Walsh joins as an external hire after serving as CMO at Turing and previously leading global marketing roles at Cognizant and AKASA.
Why This Matters
External CMO hires at large technology services firms often signal renewed focus on growth strategy, brand differentiation, and global demand generation. Walsh brings more than two decades of experience scaling enterprise technology brands and building global marketing teams across IT services, AI, and healthcare technology sectors.
Agency Opportunity
- Enterprise technology brand positioning
- Global demand generation and ABM programs
- AI and digital engineering thought leadership
- Analyst relations and technology PR
- Executive visibility and content platforms
Smart Outreach Angle
Agencies could offer insights on how global technology services firms are repositioning around AI and digital engineering as enterprise buyers increasingly prioritize partners capable of delivering both consulting and advanced technology implementation.
Company Context
EPAM Systems is a global digital engineering and IT services firm that helps enterprises design, build, and scale software platforms, digital products, and AI-driven solutions.
