At a Glance
- Buyer: U.S. Department of the Army, Mission and Installation Contracting Command – Fort Knox, on behalf of the Army Enterprise Marketing Office
- Industry: Government/Military Recruiting Marketing
- Location/markets: United States; all regions of the country
- Primary scope: Marketing and advertising services supporting Army personnel acquisition and retention programs
- Key deliverables/channels: Strategic and operational planning, creative and content development, production, media strategy/planning/buying, digital marketing, website management, direct response, public relations, social media, events, sponsorships, market research, lead management, and contact center operations
- Budget: Not specified
- Contract type/term: RFI/Sources Sought; future contract structure not finalized; Government is evaluating single-prime, hybrid/modular, and alternative media structure models
- Key dates: Response deadline Mar 31, 2026, at 5:00 PM ET; possible solicitation release in late Spring 2027 with 30 days for proposal response
- Eligibility/must-haves: NAICS 541810; businesses of all sizes encouraged to respond; must identify business size; ability for contractor employees to obtain CACs; capability statement limited to 15 pages; experience with similar large-scale work requested
Why This Could Be Interesting
The U.S. Army, through its Army Enterprise Marketing Office, is testing the market for a future marketing and advertising engagement tied to recruiting, retention, and civilian hiring. This is an RFI, not an RFP, but it points to a serious upcoming opportunity.
The scope is broad and enterprise-level. In plain English, the Army is looking at everything from strategy, creative, and production to media, digital, PR, social, website management, analytics, CRM, lead operations, and contact center support.
What makes this worth a look is the scale and complexity. The document describes a national mission, diverse target audiences, and a need for integrated omni-channel work backed by measurement, optimization, governance, and risk management. This is not lightweight project work.
There is also a meaningful signal in the procurement structure. The Army is still deciding whether to use one integrated prime, a modular setup, or split certain media functions. That creates an opening for both large lead agencies and specialized partners that can make a strong case for how the work should be organized.
Best suited for larger integrated agencies, major government contractors, or specialist partners with deep media, analytics, martech, and stakeholder-management capabilities.
Response deadline: March 31, 2026, at 5:00 PM ET
Sign up for the RFI here.
