At a Glance
Buyer: County of Alleghany, Virginia Industry: Public sector (tourism/destination marketing) Location/markets: Alleghany County, VA and the Alleghany Highlands (travel destination marketing) Primary scope: Tourism and marketing services to promote the County and region as a travel destination Key deliverables/channels: Direct online marketing; market planning; printed/digital collateral; travel-trade promotion (sales missions/calls, seminars, trade shows); direct...
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