CMO Moves – Week of February 16, 2026

By: Christian Banach

on February 16, 2026

CMO Moves is your weekly scan of marketing leadership change: top highlights with agency relevance, followed by a complete list of recent CMO appointments across categories, stages, and budgets.

Highlights

Ariel Kelman named President & CMO at AMD

AMD builds high-performance computing and AI solutions for data centers, embedded systems, PCs, and gaming. Kelman steps in as AMD expands its portfolio and aims to accelerate momentum in high-performance and AI markets. He’ll oversee brand, communications, events, developer relations, and go-to-market strategy to sharpen storytelling and deepen engagement across the technology ecosystem. Agency lens: This rol...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.