Intelligence

M&A Signals

M&A Signals – Deals Announced Through January 28, 2026

By:Christian Banach
onJanuary 29, 2026

Clorox paying $2.25B for GOJO (Purell) is a portfolio move with brand-architecture ripple effects. See deal highlights, stated whys, the agency lens, and a full list of all recent M&A deals.

Highlights

Capital One acquired Brex — Deal value: $5.15B

Capital One is a major U.S. bank with a large consumer and commercial footprint. Brex is an AI-native spend and payments platform known for corporate cards, expense management, and automation. Capital One said the deal expands its business payments footprint and accelerates its strategy to build technology-driven payments. Brex said the combination pairs its product and payments expertise with Capital One’s s...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.