At a Glance
Buyer: University of Illinois Chicago (UIC) College of Business Industry: Higher Education Location/markets: Chicago, Illinois; Domestic market (online and on-campus programs) Primary scope: Graduate student marketing, recruitment, and retention solution Key deliverables/channels: Market research + competitive analysis; positioning; creative; paid media buying; SEO/PPC; prospect nurturing; enrollment + retention services; reporting/ROI dashboard Budget: Not speci...
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