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M&A Signals
M&A Signals – Deals Announced Through January 14, 2026

New acquisitions, new narratives: identity security, managed cloud services, cement and infrastructure, IT services expansion, and AI-enabled learning. Get the deal roundup and the go-to-market updates.

Highlights  

CrowdStrike acquired SGNL

CrowdStrike, which sells the Falcon security platform, is buying SGNL, an identity-management SaaS company. CrowdStrike says the combination is meant to secure identity access for human users and AI agents across hybrid and cloud environments. The release notes financial terms weren’t disclosed, though it cites a $740M figure, and it frames the deal as an expansion of its next-gen identity security offering. Agency lens: E...

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Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.