Eastern Washington University Direct Admissions and Lead Gen Vendor Pool With Multi-Year Term

By:Christian Banach
onJanuary 12, 2026

Not a single AOR—EWU wants a qualified contractor pool for 3 years (+ extensions). See the services mix, compliance requirements, and what gets you in the pool. Deadline: February 6, 2026.

At a Glance

Buyer: Eastern Washington University (EWU)

Industry: Higher Education (Public University)

Location/markets: Cheney and Spokane, Washington; statewide and online programs

Primary scope: Enrollment Management and Marketing Services (qualified contractor pool)

Key deliverables/channels: Student search + lead gen; direct admissions; digital marketing + paid media; content strategy + creation; graphic design + visual storytelling; print + direct mail; perf...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.