New Service Expansion at Cordell & Cordell Creates Positioning Needs for Estate Planning

By:Christian Banach
onFebruary 9, 2026

Cordell & Cordell needs new positioning for estate planning. Learn the brand shifts underway, the messaging gaps to fix, and where creative, PR, and SEO teams can help them broaden appeal.

An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At A Glance

Interviewee: Chris X. Moloney, Chief Marketing Officer and Chief Digital Officer Company: Cordell & Cordell Location: Town & Country, MO Website: www.cordellcordell.com Industry: Family law, plus estate planning and probate legal services Company Notes: Founded in 1990, with 100+ offices, 200+ attorneys, and...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.