Cooley’s Push Toward Stronger Content and Distribution Systems

By:Christian Banach
onJanuary 9, 2026

Cooley wants measurable marketing, not activity. Get the KPI priorities, ABM and research opportunities, and the ops and MarTech upgrades needed to tie marketing and BD directly to firm growth.

An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At A Glance

Interviewee: Matthew Lieberman, Chief Marketing & Business Development Officer Company: Cooley LLP Estimated Revenue: $2 Billion Location: Palo Alto, CA Website: www.cooley.com Industry: Global law firm focused on tech and life sciences Company Notes: Cooley has ~1,400 lawyers and 3,000+ employees across ...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.