/ ABOUT US
About NextBigWin
Intelligence & Access for Agency Growth
NextBigWin helps agencies engage the right companies earlier — before buying decisions take shape.
We provide market intelligence, industry perspective, and executive roundtables designed to help agency leaders spot opportunity sooner, understand where demand is forming, and build relevance before formal searches or RFPs begin.
NextBigWin is built specifically for agencies that sell high-consideration services and want a more modern, signal-driven approach to new business.
Our Mission
To help agency leaders move from reactive growth to intentional growth — by improving timing, context, and access to decision-makers.
Too many agencies rely on luck, referrals, or late-stage RFPs to grow. We believe agencies win more often when they see opportunity earlier and earn trust before buying cycles are locked in.
That’s what NextBigWin is designed to do.
What We Do
NextBigWin supports agency growth through three core components:
Intelligence
We track early buying signals that historically precede agency evaluations, including leadership changes, funding and M&A activity, strategic shifts, and relevant public and private RFPs. This intelligence helps agencies understand who, when, and why opportunity is forming.
Access
We publish original content—including CMO Journeys, features, guest perspectives, and weekly insights—that helps agency leaders better understand how senior marketers think, prioritize, and make decisions.
This content is available to both free and Pro members and is designed to inform, educate, and sharpen perspective.
Executive Roundtables
Signals and insight alone don’t create relationships.
That’s why NextBigWin also hosts private, curated executive roundtables where senior marketers and agencies discuss real business challenges. These conversations are designed to build familiarity and credibility—without pitches—so agencies can show up earlier with relevance and context.
ABOUT THE FOUNDER
Christian Banach
Christian Banach is the founder of NextBigWin and has spent more than two decades helping agencies build proactive new business engines.
Before launching NextBigWin, Christian led agency teams and business development programs and worked with agencies serving brands such as Allstate, Toyota, Disney, and Anheuser-Busch. His work has consistently focused on one challenge: helping agencies replace chance and late-stage competition with earlier access, better timing, and more intentional growth.
NextBigWin was created to give agency leaders the playbook Christian wished he had when building his own business.
Why We Exist
- Depend on referrals and word-of-mouth to survive
- Chase opportunities after decisions are already forming
- Have insight without access — or access without context
