Inside EPM’s Re-Messaging Mandate Under New CMO Leadership

By:Christian Banach
onDecember 24, 2025

EPM is re-messaging under a new CMO to win broker loyalty in a tougher market. Get the positioning priorities, where the story is breaking down, and the agency lanes best suited to fix it.

An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At A Glance

Interviewee: Jessica “Jess” Alpert, Chief Marketing Officer Company: EPM (Equity Prime Mortgage) Estimated Revenue: $39.8 Million Location: Atlanta, Georgia Website: www.epmwholesale.com Industry: Wholesale B2B mortgage lending and financial services Company Notes: Mid-sized wholesale lender serving independent mo...

Get Unlimited NextBigWin Access

Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win.

Already a member? Login
Subscribe to NextBigWin Pro

Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.