City of Big Spring Looks for Web Design Partner for Mobile-First Tourism Website Redesign
At a Glance Buyer: City of Big Spring Convention & Visitors Bureau Industry: Tourism/public sector Location/markets: Big Spring, Texas/West Texas tourism market Primary scope: Web design and digital experience services for a modern, mobile-first tourism website Key deliverables/channels: Website redesign, development, maintenance, hosting environment, CMS implementation, SEO, analytics, event calendar, automated business listings, interactive maps, newsletter signup tool… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
City Of Brentwood Marketing Services Opportunity With Annual Budget and Broad Content Scope
At a Glance Buyer: City of Brentwood Industry: Economic development/public sector Location/markets: Brentwood, California; East Contra Costa County/San Francisco East Bay Area market Primary scope: Marketing and related management services for the Better in Brentwood program Key deliverables/channels: Copywriting, photography, videography, social media engagement, website management and hosting, event promotion, video content, business directory content, monthly reporting an… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Texas Education Agency Seeks Marketing Partner to Promote Open Education Resources Statewide
At a Glance Buyer: Texas Education Agency Industry: Education/public sector Location/markets: Texas Primary scope: Marketing and communications support for Open Education Resources instructional materials Key deliverables/channels: Activities to promote, market, and advertise Open Education Resources content and communicate how to use those materials; specific channels not specified Budget: Not specified Contract type/term: Not specified Key dates: Proposal deadline May 6, 2… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
San Diego County Advertising Services Bid Focused on Social Growth, Video, and Public Outreach
At a Glance Buyer: County of San Diego Industry: Public sector/government communications Location/markets: San Diego County, California; focused on Board of Supervisors District 1 residents Primary scope: Social media growth and content production services under an as-needed full-service advertising solicitation Key deliverables/channels: Media planning, creative asset design, ad placement, short-form and long-form video production, platform strategy, reporting, staff traini… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Michigan State Lottery Advertising Services Search Signals Complex, Best-Value Public Contract
At a Glance Buyer: State of Michigan, Michigan State Lottery Industry: Public sector gaming/lottery Location/markets: Michigan; specific market coverage not specified Primary scope: Advertising services Key deliverables/channels: Advertising services as described in Schedule A – Statement of Work Budget: Not specified Contract type/term: Best-value state contract; anticipated transition period begins October 3, 2026; anticipated contract begin date January 1, 2027 Key dates: Proposal deadline May 6, 2026, at 11:50 AM ET; anticipated transition begins October 3, 2026; anticipated contract begin date January 1, 2027 Eligibility/must-haves: Proposal must be submitted electronically through SIGMA VSS; required forms and schedules must be completed by deadline; limited number of bidders advancing past Step 1 must deliver an oral presentation for a Lottery product launch Why This Could Be Interesting The Michigan State Lottery is seeking an advertising services partner through a formal State of Michigan procurement. This is a public-sector opportunity tied to a well-known statewide brand with ongoing consumer visibility. The work is framed broadly as advertising services, but the evaluation process signals a partner role that goes beyond a narrow production assignment. The State is weighting experience, statement-of-work requirements, service delivery, staffing, and project management before pricing is even considered. That makes this notable for agencies that want more than a one-off campaign brief. Bidders must first clear a substantial technical threshold, then selected finalists must present a Lottery product launch solution covering campaign strategy, creative development, and media planning. Best suited for agencies with strong integrated advertising capabilities, disciplined proposal operations, and comfort with formal public-sector review. Proposal deadline: May 6, 2026, at 11:50 AM ET Download the full RFP here.
Radar Report #007 – Week of April 20, 2026
7 Accounts Showing Buying Signals Each week, the Radar Report highlights companies showing signals of potential marketing investment. These moments often lead organizations to reassess agency relationships and growth initiatives. For agencies looking for new business opportunities, Radar Report surfaces companies likely preparing to invest in marketing and brand. 7. Jacuzzi Group Jacuzzi Group’s external global CMO hire suggests a push to modernize brand growth, portfolio strategy, and consumer demand across a legacy category. Trigger Julien McCluney joined Jacuzzi Group as Global Chief Marketing Officer in January 2026 after leading brand management at Newell Brands and holding senior brand leadership roles at Hasbro. Why This Matters This looks like a consumer brand transformation hire. McCluney’s background points to strengths in portfolio management, innovation, SKU optimization, consumer-first marketing, and turnaround work across established brands, suggesting Jacuzzi Group may be aiming to sharpen brand relevance and unlock more efficient growth across its product portfolio. Agency Opportunity Brand repositioning Portfolio and innovation strategy Consumer insights Integrated campaign development Retail and channel marketing Smart Outreach Angle Lead with how to refresh demand in a mature category without diluting brand equity. A strong angle is helping Jacuzzi Group clarify its portfolio story, prioritize innovation bets, and build more effective consumer campaigns. Company Context Jacuzzi Group is a consumer products company known for home and wellness-focused brands. It competes in a category where brand distinction, product innovation, and channel execution drive growth. 6. Chapter Chapter’s $100M Series E signals a growth-stage push to expand beyond Medicare navigation and deepen its position as an AI-enabled trust layer for seniors. Trigger Chapter raised $100M in Series E in April 2026. The company said the capital will accelerate growth and support the launch of additional financial products for seniors. Why This Matters This is more than a balance-sheet event. Chapter has already crossed $100M in ARR, grew revenue 3x in 2025, and is expanding its product set beyond plan selection into broader savings and retirement support. That points to rising needs around category narrative, product marketing, trust-building, and scaled member acquisition. Agency Opportunity Category positioning Growth marketing Product marketing Brand trust and education Lifecycle communications Smart Outreach Angle Lead with how to scale growth in a sensitive category without eroding trust. The strongest angle is helping Chapter translate AI capability into clear, human reassurance for seniors and partners. Company Context Chapter operates a Medicare navigation platform that uses AI and licensed advisors to deliver personalized, unbiased recommendations to older Americans. It sits at the intersection of health insurance, retirement, and consumer trust.
CMO Moves – Week of April 20, 2026
Highlights Tony Marlow named CMO at Genius Sports Genius Sports provides real-time sports data and technology across sports, betting, media, and advertising. The announcement points to a broader expansion story, not a maintenance hire. He joins the executive team to lead global marketing, communications, and brand strategy as the company pushes deeper into its role across that connected ecosystem. Agency lens: Integrated brand, communications, and category-position… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Princess Cruises Signals a Full-Funnel Video Growth Push
At a Glance Interviewee: Marie Lee, Chief Marketing Officer Company: Princess Cruises Location: Santa Clarita, California Website: princess.com Industry: Premium cruise travel and vacation experiences Company Notes: Premium cruise brand within Carnival Corporation with a global fleet and broad itinerary reach Best-Fit Agencies: Brand creative, full-funnel media, CRM and lifecycle, content production, analytics and measurement, CX and journey design Source: CMO Journeys Inter… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Opportunity Areas Emerging Across Levi’s Modern Brand Build
At a Glance Interviewee: Kenneth Mitchell, Senior Vice President and Chief Marketing Officer, Levi’s brand Company: Levi Strauss & Co Estimated Revenue: $6.3 billion Location: San Francisco, California Website: levi.com Industry: Apparel and retail Company Notes: Global denim leader shifting toward a DTC-first, head-to-toe lifestyle model with women’s and non-denim growth as major priorities Best-Fit Agencies: Brand strategy, creative, cultural partnerships, digital expe… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Marie Lee’s Journey From Insider to Challenger
Executive: Marie Lee, Chief Marketing OfficerCompany: Princess CruisesIndustry: Cruise travel and vacation experiencesCompany Snapshot: An iconic cruise brand with deep heritage (including “The Love Boat”), focused on delivering an active, elevated vacation experience built around discovery.Format: CMO Journeys Interview Why It Matters Marie Lee has built a career by following one simple rule: learn the business from the inside out, then use that knowledge to move people. She spent years inside an experience-driven giant, then took a leap into a brand that needed fresh momentum. In this conversation, she doesn’t just talk about marketing—she talks about the guest, the team, and the kind of agency partnership that actually works. For agencies, her viewpoint is a reminder that trust and precision matter as much as creativity. Their Path, in Short Marie describes her career as a series of chapters built on variety—and the discipline to turn that variety into a clear understanding of how a business runs. She started in travel-industry sales, then moved into marketing. Along the way, she worked in international markets, learned how regional differences change what “good marketing” looks like, and took on roles that weren’t purely creative or purely analytical—but demanded both. She shifted into areas like merchandise strategy and broader lines-of-business strategy, which later connected to product development work. That was a turning point for her, because it forced a deeper question: if the “product” is the experience, how do you design everything around the guest? From there, she moved into direct marketing, and that evolved into customer engagement work that included media and marketing. Eventually, she led strategy planning and integration in the media space and worked closely with media agencies at the executive level. Then came a pivot that required a leap of faith. She had built a long career inside one company, to the point where she called herself a “lifer.” But she also felt stagnant—like she was asking, “Is this it?” When Princess Cruises approached her, she said she could see a clear path forward: a different media approach that could help grow the business. She took the jump, led media strategy, expanded into partnerships and social, and later moved into the Chief Marketing Officer role—carrying the same thread through every chapter: connect the consumer to the business, and move revenue forward. Big Themes From the Conversation One theme kept showing up: start with the guest. Marie’s belief is straightforward—“bet in the guest” and “know your consumer.” In her world, marketing isn’t separate from experience. It’s the front door to it. You attract people by meeting them where they are, and you keep them by delivering something they want to talk about. Another theme: growth comes from trust—especially trust in people. Marie doesn’t frame leadership as personal heroics. She talks about picking people you can trust, developing them, and “giving them wings.” In her telling, the best outcomes don’t come from one person having the best idea. They come from building a team that can run fast with good judgment. She also talks about momentum. When she describes stepping into bigger roles, she keeps returning to impact: the need to deliver, the need to move. But she pairs that with something else—building over time. She speaks in “two truths”: the reality of short-term results and the responsibility of long-term brand building. She doesn’t treat those as competing goals. She treats them as the job. A final theme is her comfort with iteration. When she talks about AI, she doesn’t romanticize it. She says you can’t write a big strategic plan and expect to follow it. You have to try things, learn, and be iterative. But she also adds a practical warning: none of it matters if your foundation isn’t solid. If the data sources aren’t connected, you’re building on sand. Watch CMO Journeys Interview How They Choose the Right Agency Partners When I asked Marie what a collaborative agency relationship looks like, she didn’t describe a vendor. She described a teammate. Her core philosophy is simple: an agency should be an extension of the internal team. And if you want an agency to make the best recommendations, you have to share what you know. That means context—your biggest challenges, where you’re headed, what you’re trying to accomplish as a brand and as a business. In her view, an agency can’t be helpful from the outside looking in. They have to be brought into the real work. But she’s also clear that “nice” isn’t the goal. Candor is. She talks about the need to say, “This isn’t going to work,” and to explain the why behind it. It’s not criticism for sport. It’s the honest feedback loop that keeps teams from drifting. She sees that kind of openness as the only way to navigate a media landscape that keeps changing. She also believes chemistry is not a soft factor—it’s the multiplier. When she talks about what she fears most when hiring an agency, she doesn’t start with capability. She starts with the risk of being pulled down the wrong path, or never finding the spark that allows both sides to grow together. In her words, agencies often have great talent. But talent only turns into “one plus one equals three” when there’s trust and chemistry. And she wants something else that many agencies claim, but fewer deliver: courage. She explicitly says she doesn’t want a “yes man.” She wants an agency that challenges her ideas, debates, and brings a point of view—especially in an environment where AI is changing the landscape rapidly. She wants partners she can use as a sounding board: “I’ve been given this opportunity—what do you think? How would you move forward?” Marie also describes how she sources new capabilities in a very grounded way. Often, she starts with existing partners first—asking whether they can provide what’s needed, or whether someone else within their broader network can. She also mentions using a corporate sourcing team to identify potential partners. The point is
