CMO Moves – Week of March 9, 2026
Highlights Chris Curtin named Chief Marketing Officer at USAA USAA is a financial services company. The appointment puts a veteran operator in the top marketing seat effective March 2. It also places oversight of a large sponsorship and marketing platform under a leader whose background spans retail, banking, payments, tech, and entertainment brands. Agency lens: The mandate points to brand strategy, sponsorship activation, digital marketing, and integrated campaign… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
