City Of Pendleton AOR-Style Marketing RFQ: Paid Media, SEO, And Multi-Channel Content Scope
At a Glance Buyer: City of Pendleton Industry: Public sector (aviation, unmanned aircraft systems, economic development) Location/markets: Pendleton, Oregon; surrounding region (Eastern Oregon) Primary scope: Marketing, advertising, and publicity services for EORA, PUR, and PED Key deliverables/channels: Social media; content creation; graphic design; paid advertising; email marketing (PUR/PED); PR support (as needed); website updates; SEO; ROI/performance analytics reportin… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Riverside County Transportation Commission Wants On-Call Outreach Team for Rail Safety, Schools, and Metrolink Promotions
At a Glance Buyer: Riverside County Transportation Commission (RCTC) Industry: Public transportation/government agency Location/markets: Riverside County, California Primary scope: On-call public outreach and marketing services for RCTC’s Rail Program (rail safety education + Metrolink marketing) Key deliverables/channels: Bilingual (English/Spanish) outreach plans; K-12/college presentations; community events; social/email; printed collateral; videos/photo; toolkits; campa… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Dutchess Community College Seeks Paid Social + Web Support Partner ($150K–$300K Est. Annual)
At a Glance Buyer: Dutchess Community College Industry: Higher Education (Community College) Location/markets: Poughkeepsie, New York Primary scope: Paid social media advertising and web/digital support services Key deliverables/channels: Strategy, campaign build/management, optimization, reporting/analytics, conversion tracking, landing page + UX support; platforms may include Meta, Google Ads/YouTube, LinkedIn, and others Budget: Estimated annual expenditures of ~$150,000… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Texas Comptroller of Public Accounts Hiring Full-Service Integrated Advertising Partner for Statewide Campaigns
At a Glance Buyer: Texas Comptroller of Public Accounts (CPA) Industry: Government/Public Sector (Unclaimed Property Program) Location/markets: Texas (statewide) Primary scope: Integrated advertising services (media planning, production support, placement/buying), plus branding and event services Key deliverables/channels: Media strategy/plan/buying plan; broadcast, newspaper, digital, social, out-of-home; experiential events and sponsorship activations; reporting/KPIs; supp… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Virginia Military Institute PR Partner Search With Multi-Year Term Through 2030
At a Glance Buyer: Virginia Military Institute (VMI) Industry: Higher education (public military college) Location/markets: Lexington, Virginia; local and national media Primary scope: Public relations services (strategic comms, media relations, crisis/reputation) Key deliverables/channels: Messaging and comms plans; media relations; crisis/reputation support; content/thought leadership; influencer/social support; KPI reporting Budget: Not specified Contract type/term: Fixed price; date of award through 30 Jun, 2030, with five successive one-year renewals thereafter Key dates: Proposal deadline: 19 Mar, 2026, at 2:00 PM EST Eligibility/must-haves: Demonstrated PR experience (writing/editing/research, strategic comms); rapid-response media support; crisis/reputation management capability; submit via eVA; provide required forms, including COI and SWaM subcontracting plan (as applicable) Why This Could Be Interesting Virginia Military Institute (VMI) is seeking a public relations partner to support strategic communications for a high-visibility, public higher-education institution with a longstanding statewide profile. The scope centers on core PR: strategic counsel and messaging, local and national media relations, crisis and reputation management, content and thought leadership, influencer/social support, and measurement tied to KPIs. This reads like an always-on communications partner, not a single campaign. The standout signal is duration. The base contract runs from award through June 30, 2030, with additional one-year renewals available after that—creating the potential for a long relationship if performance is strong. Best suited for PR agencies with strong crisis comms, media relations depth, and disciplined governance in public-sector environments. Proposal deadline: 19 March, 2026, at 2:00 PM EST Download the full RFP here.
CMO Moves – Week of March 2, 2026
Highlights Meghan Mitchell-Marks named Chief Marketing Officer at Axonius Axonius is an asset intelligence platform for unified security operations and exposure management. The company is positioning this hire as part of a unified GTM push to fuel its next phase of growth. It also points to record business momentum and two of its strongest quarters as the backdrop for scaling demand. Agency lens: Expect emphasis on category positioning, brand strategy, product marketing, demand gen, and comms working as one. Press release Executive’s LinkedIn Company website Alison Jarvis-Powell named Global Chief Marketing Officer at RX Global RX is a global events business. This is a newly created role, framed as an investment in stronger global marketing capabilities to drive growth, customer value, and long-term enterprise performance. The remit explicitly includes building scaled digital, data, and AI-enabled marketing capabilities across the company. Agency lens: Likely need for global brand consistency, performance visibility, and integrated digital programs tied to measurable outcomes. Press release Executive’s LinkedIn Company website Dahlia Fisher named Chief Marketing Officer at World ORT World ORT is a philanthropic organization. The mandate is to integrate global marketing and communications so the mission and impact are expressed with clarity and cohesion across markets. The announcement also signals a focus on resonance and consistency in how the organization shows up globally. Agency lens: Strong fit for partners who can unify narrative, comms strategy, and multi-market messaging without losing mission clarity. Press release Executive’s LinkedIn Company website All Appointments The following is a complete list of CMO appointments and transitions tracked this week across industries. CMO Moves are tracked weekly based on public announcements, filings, and market intelligence. Not every leadership change results in agency engagement, but historically, these moments often precede strategic reviews and realignment of partners.
How Tristan Pineiro Leads With Culture, Not Just Metrics
Executive: Tristan Pineiro, Chief Marketing Officer Company: Grindr Industry: LGBTQ+ social app (freemium, ads + subscriptions) Company Snapshot: A global, location-based app serving millions, operating in 190 countries with a lean team of under 200 people; also an advertising platform and a publicly listed company. Format: CMO Journeys Interview Why It Matters Tristan Pineiro came to marketing through language, culture, and communications—and it shows. As CMO of Grindr, he’s shaping a brand that sits at the intersection of community and culture. For agencies, his viewpoint is simple: surface-level gestures don’t work here. Understanding and trust do. Their Path, in Short Tristan grew up on Menorca, a small Spanish island in the Mediterranean, and lived there with his family until he was 14. His father was a self-made man, a chef, and ran a restaurant. Tristan describes a clear expectation: stay and follow that path. But he didn’t. He says he rebelled against that future. Because his mom is English, he was able to move to the UK and live with family there. At university, he studied linguistics with languages and also studied French drama. He calls it “artsy,” but it trained him to pay attention to how words carry meaning and identity. That led him into communications and then into marketing. He says it’s rare for “comms people to make it to CMO,” and he’s glad the industry is moving toward what he’s believed for a long time: story, engagement, and entertainment belong closer to the center of modern marketing. Outside class, he stayed close to the world he cared about. He talks about promoting underground queer clubs in Manchester while he was at university. It gave him a front-row seat to how communities form. He also tells a story that became a personal lesson in brand. As a teenager, he worked in a fashion store that wasn’t doing well. The store closed for a refurbishment, then reopened with a new look and a new name. The clothes were the same—only the labels changed. Suddenly, there were lines around the block. For Tristan, it proved that perception can change everything. Big Themes From the Conversation As a kid, Tristan was obsessed with TV ads—he memorized them and repeated them. He was learning what sticks: a clear idea, a feeling, and the right delivery. He keeps returning to emotion. Rational arguments are everywhere. The harder work is making people feel something—and doing it in a way that doesn’t talk down to them. He’s also realistic about attention. He says traditional campaigns “don’t get cut through anymore,” because you have seconds to capture people before they scroll by, flip the channel, or tune out. That’s why he keeps pushing one habit: think about your audience constantly. Watch CMO Journeys Interview How They Choose the Right Agency Partners When I asked Tristan about agencies, he didn’t frame them as “support.” He framed them as relationship work. He says working in an agency makes you a better client. Otherwise, he says, client relationships can start with a suspicion that the agency is trying “to get your money for the least possible amount of work.” But from the agency side, he’s seen the opposite: you want to do the best possible work, deliver, and make work your team is proud of. So his partnership philosophy is built around closeness. He talks about “inviting your agency into your brand” so they can see behind the curtain—who’s who, what the goals are, and how the business actually works. Otherwise, agencies get the final output of a long internal process with none of the context. He even calls that internal process the “sausage factory.” If agencies don’t understand how the sausage got made, their work will miss the mark. He’s also clear about what not to do. Agencies can challenge a brief, and sometimes they should—but he’s seen it go wrong when the challenge comes without understanding the journey that led there. The best agencies, in his view, ask smart questions, learn the context, and push in a way that feels aligned. That alignment matters at Grindr because the brand is tied to a real community. Tristan says the internal team knows the audience and community extremely well, and many team members are part of the community or strong allies. The company is lean—under 200 people—so the team stays hands-on. They work with agencies and freelancers, but the internal team remains close to the story. He points to content published on social and inside the app, including Grindr Presents. He mentions a podcast called “Who’s the Asshole,” which faces an honest reality of platforms: bad behavior exists, and moderation isn’t perfect. He also mentions a travel series that reflects how people use the app while traveling—not only to connect, but also to find information like venues and safety. Then there’s the question agencies always want answered: how do you prove you understand queer culture? Tristan’s answer is blunt: people get it wrong all the time. He’s seen proposals loaded with “yass,” sparkles, and rainbows—signals that may be meant as supportive, but land as shallow. His point is: don’t fake fluency. Queer culture is broad and nuanced, and the audience will tell you when you missed it. Finally, he values perspective. Grindr works with agencies around the world. He mentions a Spanish agency, Neurads, that helps produce the travel series. Different voices, different lenses—those inputs make the work stronger. What Stood Out What stood out most was Tristan’s consistency. Whether he’s talking about childhood ad obsession, a relabeled fashion store, or the realities of attention, he keeps returning to the same filter: be interesting, be honest, and respect the audience. Underneath that is a quiet standard for partners: don’t perform understanding—do the work to earn it. Inside Scoop This article focuses on the journey, the leadership philosophy, and how this CMO works with agency partners. To access the exclusive analysis, including priorities, initiatives, and opportunities, become a Next Big Win Pro member.
How Nick Eubanks Turned Detours Into Marketing Discipline
Executive: Nick Eubanks Company: DigiStore24 Industry: All-in-one online sales platform and affiliate marketplace Company Snapshot: Built for performance-driven entrepreneurs, combining conversion tools, payments, and back-office automation Format: CMO Journeys Interview Why It Matters Nick Eubanks didn’t follow a straight path into marketing. He zigzagged—finance to real estate to a fintech startup to agency life to larger-company leadership. That matters because his view of agency partnerships comes from experience on both sides of the table. He keeps asking one question: what actually moves the work forward? Their Path, in Short Nick thought real estate was his future. He went to school for finance at “St. Joe’s in Philadelphia,” earned a finance degree, and spent college in real estate internships. Then marketing showed up as a left turn. After graduation, he joined a fintech startup in a marketing role. He realized he didn’t like the product, even though he liked the people. So he left and started an agency. From there, he described his career as “venture after venture,” moving through agency work, software, e-commerce, and other builds. One chapter became Baby Bathwater Institute, a community of entrepreneurs he called “my tribe.” It also shaped how he saw himself, which is why his next move hit hard: he took a job. Nick joined SEMrush in an entrepreneurial role and worked with a CMO he described as forward-thinking. He said the job gave him a bigger checkbook and a bigger team, and let him do bigger projects without taking the same personal risk. Still, he admitted it triggered an identity crisis. He had tied “entrepreneur” to owning the thing, and he had to rethink that definition. Big Themes From the Conversation Nick is drawn to learning that challenges him. He shared advice he credits to Mike Brown: don’t just be open-minded—seek out information that forces you to change your mind. He also talked about luck without pretending it cancels effort. He referenced the line “the harder you work, the luckier you get,” and still insisted that luck is real. Work hard, stay prepared, and don’t assume you control every variable. And he’s practical about how he keeps himself moving. Nick talked about running as a way to clear his head and how ideas appear after a few miles. He said he used to forget half of them once he got home. Now he captures them by opening voice notes and ChatGPT and talking straight into it, so the thought becomes something he can actually use. Watch CMO Journeys Interview How They Choose the Right Agency Partners When I asked Nick how he thinks about agencies at DigiStore24, he started with reality. He said it’s common for CMOs to step into a role and bring in agencies they trust, depending on what needs support right away. The goal is speed. You can’t wait for perfect conditions. His best example was about timing. Someone he met at SEMrush later left and started a PR agency. When she saw Nick had taken the DigiStore24 role, she reached out to catch up. Nick’s response was: “Perfect timing.” As he explained it, there wasn’t a PR function in the U.S., and starting one was on his short list. He also described using agencies to move fast on foundational work. One area was marketing analytics. He said he wasn’t happy with the marketing analytics configuration, so he brought in someone he trusted to do a full audit and lay out how to clean it up. He named GA4, GTM, and reporting. The point was confidence. If measurement is shaky, every strategy conversation turns into guesswork. Content is another place he sees agencies earn their keep, but not as “extra hands.” He said the value is bringing in people who know what works and know how to build the content production workflows that are needed. Put workflows in place. Create sample content so the internal team can learn. Leave templates the team can reuse. Then he named a quieter differentiator: access. Nick said agencies with channel-specific expertise often have relationships a brand can’t get by “going in the front door.” He gave a concrete example: he brought in someone to help with a specific social platform to get paid ads up and running, and that expert could introduce him to the senior brand partner manager and help get set up with a line of credit—something he said wouldn’t have happened if he approached the platform cold. Nick also spoke to how the agency world is shifting. He said he’s vacillated between the specialist and full-service views over his career, and he believes specialists may need to go deeper in what they deliver. He talked about advising agencies to build AI workflows not just for themselves, but for clients, and he highlighted platform partnerships—saying he was a HubSpot partner at his last agency and expects that model to matter even more in the age of AI. What Stood Out The surprising moment wasn’t tactical. It was personal. Nick openly described the identity crisis he felt after taking a job following years of building his own ventures. That kind of honesty is rare, and it explains a lot about how he operates: he keeps learning, keeps moving, and keeps choosing work that feels like building. Inside Scoop This article focuses on the journey, the leadership philosophy, and how this CMO works with agency partners. To access the exclusive analysis, including priorities, initiatives, and opportunities, become a NextBigWin Pro member.
Netflix Shifts Marketing Toward Faster Fandom-Driven Execution
At a Glance Interviewee: Marian Lee, Chief Marketing Officer Company: Netflix Estimated Revenue: $45B (2025) Location: Los Gatos, CA Website: https://www.netflix.com Industry: Streaming entertainment + advertising platform + live and experiential Company Notes: Global subscription platform now scaling ads, live programming, and in-person fandom experiences Best-Fit Agencies: Experiential and live events, brand partnerships, social-first creative, integrated production, media… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Where Grindr’s Communications-Led Marketing Strategy Is Heading Next
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At a Glance Interviewee: Tristan Pineiro, Chief Marketing Officer Company: Grindr Location: West Hollywood, CA Website: https://www.grindr.com Industry: LGBTQ+ social and dating app (freemium, ads + subscriptions) Company Notes: Public company operating in 190+ countries with a lean team of under 200 people Best-Fit Agen… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
