CMO Moves – Week of February 9, 2026
Highlights Marissa Fox-Foley named CMO at Sanctuary Wealth Sanctuary Wealth is a partnership platform for independent registered investment advisors (RIAs), operating as a hybrid RIA with partner firms across the U.S. Fox-Foley joins as Chief Marketing Officer to lead the enterprise marketing strategy and organization. The company says her mandate includes elevating corporate marketing capabilities and bringing scalable marketing strategies to partner firms, with em… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Where Agencies Can Win as Zoom Expands Beyond Meetings
At a Glance Interviewee: Kimberly Storin, Chief Marketing Officer Company: Zoom Location: San Jose, California Website: www.zoom.com Industry: Collaboration and communications software Company Notes: Public communications platform working to expand perception beyond meetings across workplace and customer experience products Best-Fit Agencies: B2B brand strategy, integrated creative, product marketing, ABM and enterprise demand gen, PR and comms, lifecycle and CRM Source: Lea… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Port of Seattle Tourism Marketing Support Program: Multi-Year Promotion Work With Real Runway
At a Glance Buyer: Port of Seattle Industry: Tourism/destination marketing (public sector) Location/markets: Seattle, WA; Washington State; projects aimed at out-of-state visitors Primary scope: 2026–2027 Tourism Marketing Support Program (promotion programs) Key deliverables/channels: Project proposal + program promotion work; final report Budget: Not specified Contract type/term: Firm fixed-price (lump sum) with milestone-based payments; term begins at execution and should… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Hawaii Technology Development Corporation Marketing Partner: Full Rebrand + Baseline Strategy Plan
At a Glance Buyer: Hawai‘i Technology Development Corporation (HTDC) Industry: Public sector; technology economic development Location/markets: Hawai‘i (statewide); based in Honolulu, HI Primary scope: Rebranding & marketing services Key deliverables/channels: Brand discovery/research; new logo(s); brand guideline & strategy; digital asset kit; baseline marketing strategy recommendations; annual report support (copy/design); ongoing design for digital, social, websit… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University of South Carolina Fundraising Campaign Communications Management With $1.5M Contract
At a Glance Buyer: University of South Carolina (Division of Development) Industry: Higher education Location/markets: Columbia, SC; delivery is virtual for meetings and training sessions Primary scope: Strategic campaign communications management for a higher-ed fundraising campaign (“Forever to Be”) Key deliverables/channels: Messaging enablement; 18–20 unit case statements (+ pan-university initiatives); major donor proposal templates; campaign fluency training; campaign … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
California State University, Fullerton Seeks Digital Marketing AOR for MBA + Online Programs
At a Glance Buyer: California State University, Fullerton — College of Business and Economics (CBE) Industry: Higher education Location/markets: Fullerton, CA; targeting may be local, national, or international (campaign-dependent) Primary scope: Paid digital marketing and advertising management (digital agency of record) for enrollment goals Key deliverables/channels: Campaign assessment + setup/deployment; PPC/search; display; video (YouTube/OTT); geofencing; paid social (Meta, TikTok, X/BlueSky); retargeting; conversion/event tracking; A/B testing; optimization; real-time reporting dashboard; display ad production (from existing brand guidelines); CRM/social tool integration Budget: Not guaranteed; estimated $175,000 annually (grad programs) + $120,000 annually (online degree-completion), inclusive of ad budget and agency fees Contract type/term: Master agreement; 3-year term with two optional 1-year extensions Key dates: Proposal due Feb 25, 2026, 3:00 PM PST; Notice of Intent to Award Mar 11, 2026; contract award Mar 25, 2026; commencement of services Jun 30, 2026 Eligibility/must-haves: Minimum 7 years’ experience delivering digital marketing services for higher-ed; enrollment-marketing experience; multi-channel paid media execution + optimization; real-time custom reporting dashboard; conversion/event tracking; ability to integrate with CSUF CRM and/or social tools; compliance with privacy (GDPR/CCPA) and accessibility (ADA/WCAG) expectations; U.S. EIN/TIN; 3 relevant references; wet-signed proposal; comply with CSU terms/insurance requirements Why This Could Be Interesting California State University, Fullerton is hiring a digital marketing partner for its College of Business and Economics (CBE), one of the largest accredited business schools on the West Coast. The selected agency will act as CBE’s digital agency of record—assessing current campaigns, launching and optimizing paid efforts, and supporting enrollment goals across multiple programs (including FEMBA, FLEX, MSA/MST, and an online business degree-completion offering). Channel expectations span search/PPC, display, video (YouTube/OTT), and paid social (Meta, TikTok, X/BlueSky), including tactics like geofencing, retargeting, and look-alike audiences. What makes this opportunity notable is the combination of a multi-year term (three years with two optional one-year extensions) and a performance/measurement mandate. CSUF calls for real-time, custom reporting dashboards, stronger conversion and event tracking (forms, clicks, downloads, registrations), and ongoing A/B testing and optimization to improve ROI. Budgets aren’t guaranteed, but CSUF estimates $175,000 annually for graduate programs plus $120,000 annually for the online degree-completion program, with additional potential extensions like attribution modeling and other enrollment or reputation initiatives if funding and priorities expand. Best suited for performance-minded agencies with higher-ed enrollment marketing experience, strong analytics/attribution capability, and disciplined account management. Proposal deadline: Wednesday, February 25, 2026, at 3:00 PM PST Download the full RFP here.
How Chris Moloney Learned to Speak Creativity and Finance
Executive: Chris Moloney, Chief Marketing Officer and Chief Digital Officer Company: Cordell & Cordell Industry: Legal services (family law, expanding into estate planning) Company Snapshot: A nationwide family law firm focused on divorce, custody, and family law matters, expanding into estate planning while modernizing how marketing and client experience work together. Format: CMO Journeys Interview In This Article Why It Matters Their Path, in Short Big Themes From the Conversation How They Choose the Right Agency Partners What Stood Out The Inside Scoop Why It Matters Chris Moloney didn’t grow up dreaming about legal marketing. He grew into it—one chapter at a time—by following a simple obsession: clearer communication. Today he leads marketing and digital experience at Cordell & Cordell, where the work is high-stakes and deeply human. His story matters because he’s lived on both sides of the table: creative, marketer, and even CEO. And for agencies, his viewpoint is a practical guide to what actually earns attention—and what gets ignored. Their Path, in Short Chris traces his marketing origin story to a surprisingly specific moment: his parents bought him a Mac in high school. He didn’t just use it. He fell for it. The design tools pulled him into graphic arts, and graphic arts pulled him into a bigger idea—how visuals and words can educate people and open their eyes. Here’s the twist: in college, he was pre-law. He laughs about the irony now—working in a law office without being a lawyer. But that early interest still fits. His career has always been about helping people understand complicated things. He started as a creative. He worked as a creative director and a creative writer. He was “totally embedded” in the agency world. Then he moved into database marketing and digital marketing. Over time, he became the kind of leader who can talk about brand storytelling and spreadsheets in the same breath—and mean both. Along the way, he bounced between worlds that marketers often treat like opposites: big companies with deep resources and smaller companies that move fast. In his view, the best marketers learn both languages. They understand how slow systems think—and they keep their agile instincts alive. One of his biggest leaps came when he left a massive company to become the CEO of a tech firm that specialized in digital marketing and social media. The move shocked his system. But it taught him something he still carries: when you own the whole business, you don’t get to protect your budget just because you believe in it. You have to balance it. At one point, he even had to cut marketing spend—painful, he says, because marketing used to be the thing he defended most. That experience gave him a rare gift: empathy for the CFO and CEO mindset, not just the CMO’s. He also points to a lesson from his time leading marketing at Scottrade: the most powerful ally in marketing isn’t always the loudest person in the room. Sometimes it’s the CFO. When Chris could show measurable returns—using tools like Google Analytics and Google AdWords—his budget stopped being a fight and became a function. In his words, the question shifted to: How many new customers did you acquire, and what did it cost? That’s when marketing moved from “expense” to “engine.” Big Themes From the Conversation Chris keeps coming back to one idea: marketing is education. In legal services, he says, the industry is “filled with a lot of jargon” that confuses the average person. So the opportunity isn’t just to sell. It’s to make people feel more comfortable about whatever legal matter they’re facing. He also thinks deeply about speed—but not the reckless kind. He’s worked in regulated industries where moving too fast can create real risk. So his approach is to stay educated on what’s coming (especially in digital technology and AI), then apply it in low-risk areas first. He calls it being a “fast follower,” not a reckless pioneer. Another theme: respect the human. Chris has worked in industries where phone conversations built the entire category—finance, mortgage, legal. In those spaces, he doesn’t believe humans will vanish. People still want a person. They want reassurance. They want a real conversation. Which leads to one of his strongest beliefs: the digital experience should enhance human-to-human connection, not replace it. And then there’s his view of leadership through translation. He has lived the creative life and the finance reality. He’s been the one asking for budget—and the one cutting it. So he speaks like someone who has crossed a bridge and kept the map. His advice to marketers is blunt: learn how finance thinks. Learn what the CFO’s spreadsheets measure. Help them hit their goals. That’s how you stop being “the marketing person” and start being a business leader. Watch CMO Journeys Interview How They Choose the Right Agency Partners When I asked Chris how he finds agency partners, he didn’t start with a directory. He started with people. He leans on CMO groups and networks where marketing leaders trade notes. He also mentions organizations connected to Gartner, Forbes, and The Wall Street Journal, and he makes time for events where he can hear what other CMOs are working through. He’s picked up some of his best ideas there. For him, events aren’t just networking. They’re a live feed of what’s changing—and what’s actually working. But Chris is also clear: agencies can get on his radar directly. The catch is how they show up. He gets a lot of outreach. Too much, honestly. And most of it doesn’t work—especially the kind that swaps in his name and title, or references something shallow like a press mention. That’s not homework. That’s mail merge. What works is personalized effort that proves a real point. He says the most compelling outreach is when an agency takes its “strongest suit”—its “superpower”—and shows a small taste of it applied to his business. Not a full strategy deck. Not a giant pitch. Just enough to demonstrate thinking, craft, and relevance.
New Service Expansion at Cordell & Cordell Creates Positioning Needs for Estate Planning
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At A Glance Interviewee: Chris X. Moloney, Chief Marketing Officer and Chief Digital Officer Company: Cordell & Cordell Location: Town & Country, MO Website: www.cordellcordell.com Industry: Family law, plus estate planning and probate legal services Company Notes: Founded in 1990, with 100+ offices, 200+ attorneys, and… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
