NC Department of Public Safety Prequalification for Marketing Agency Support
At a Glance Buyer: North Carolina Department of Public Safety (DPS) Industry: Public Sector / Public Safety Location/markets: North Carolina Primary scope: Prequalification of prime contractors for marketing, advertising, and public relations services (as-needed) Key deliverables/channels: Market research; creative (print, billboards, websites, social, video, audio, broadcast scripts, talent management); account/project management; monthly… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University Of South Dakota Trademark Licensing Partner for 184-Vendor Program Growth
At a Glance Buyer: University of South Dakota (USD) – Marketing and University Relations Industry: Higher Education / Collegiate Athletics Licensing Location/markets: Vermillion, SD; Sioux Falls, SD; national exposure goals Primary scope: Trademark licensing and marketing services for USD’s collegiate licensing program Key deliverables/channels: Marketing plans; information systems + electronic account access; license management; digital logo/mark distribution; pre-productio… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Eastern Washington University Direct Admissions and Lead Gen Vendor Pool With Multi-Year Term
At a Glance Buyer: Eastern Washington University (EWU) Industry: Higher Education (Public University) Location/markets: Cheney and Spokane, Washington; statewide and online programs Primary scope: Enrollment Management and Marketing Services (qualified contractor pool) Key deliverables/channels: Student search + lead gen; direct admissions; digital marketing + paid media; content strategy + creation; graphic design + visual storytelling; p… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Community College Of Baltimore County Full-Service Advertising Support
At a Glance Buyer: Board Of Trustees, Community College Of Baltimore County (CCBC) Industry: Higher Education / Community College Location/markets: Baltimore County, Maryland Primary scope: Full-service advertising and marketing support for integrated recruitment and brand-building campaigns Key deliverables/channels: Market research + audience segmentation; annual media strategy; creative concepts + asset production; media planning/negoti… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Florida Prepaid College Board Seeks 529 Advertising and Digital Partner
At a Glance Buyer: Florida Prepaid College Board Industry: Public Sector / Financial Services / Education Savings (529) Location/markets: Florida (statewide); Investment Plan nationwide option under evaluation Primary scope: Advertising/creative, digital marketing, and social media and/or public relations, partnerships, and events for Florida Prepaid/Investment, ABLE United, and the Foundation Key deliverables/channels: Campaign strategy + creative; paid media planning/buying; web/UX/analytics; SEO blog content; email journeys/segmentation; organic social; media relations/storytelling; partnerships; community engagement; events; measurement/reporting Budget: Prepaid/Investment total marketing budget expected $20M–$25M per year; ABLE United $1.5M–$2.0M per year; Foundation $1.0M–$1.5M per year Contract type/term: Up to two firms; retainer by component with approved passthrough/hourly project-based services; term length not specified Key dates: Proposal deadline January 22, 2026, 12:00 PM ET; response opening January 22, 2026, 2:00 PM ET; negotiation period January–April 2026; anticipated contract effective April–July 2026 Eligibility/must-haves: Florida-based permanent office; 5+ years experience (per component); 5+ years financial services experience; minimum annual billings ($15M advertising/digital/social; $5M PR/partnerships/events); no “Going Concern” language in prior three annual audits (as of June 30, 2025) Why This Could Be Interesting The Florida Prepaid College Board administers Florida’s 529 tuition and investment plans and is seeking an agency partner to strengthen advertising, digital, partnerships, and public relations across the Board, ABLE United, and the Florida Prepaid College Foundation. This ITN has two components: (1) advertising/creative, digital marketing, and social media; and (2) public relations, partnerships, and events. Respondents may propose on one or both, and the Board intends to award contracts to up to two firms for retainer-based support (with some services billed as approved passthrough/hourly project work). The opportunity is performance-driven and in a moment of change. The Prepaid/Investment programs share a total marketing budget expected at $20M–$25M per year, with success tied to metrics like traffic, conversion, customer acquisition cost, adoption, satisfaction, and retention. The Board has launched a Salesforce-powered records/CRM system, a customer access portal, and a redesigned marketing website. ABLE United is preparing for major eligibility expansion under the ABLE Age Adjustment Act, and the Foundation is evolving from a passive match program into an active statewide scholarship partner with plans to build out dashboards and lead tracking in Salesforce. Best suited for Florida-based agencies with strong paid + digital, CRM-aware lifecycle marketing, and/or PR/partnerships/event capabilities in financial services. Proposal deadline: January 22, 2026, at 12:00 PM ET Download the full RFP here.
CMO Moves – Week of January 12, 2026
Alicia Chrapaty named Chief Marketing Officer at H&R Block H&R Block is a consumer-facing company in the retail sector. Chrapaty has experience driving growth for consumer brands, making this a notable top marketing hire. Agency lens: Growth-focused acquisition and retention programs—and the creative, media, and messaging that support them—are likely to be in focus. Executive’s LinkedIn Company website Rachel Truair named Chief Marketing Officer at … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
