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Government RFP

UMGC Audio RFP Highlights Veteran Enrollment Marketing

Published: June 7, 2026

•

16 hours ago

University of Maryland Global Campus

www.umgc.edu

LOCATION

Adelphi
, Maryland

INDUSTRY

Government, Higher Education

OPPORTUNITY TYPE

Government RFP

AT A GLANCE

Scope

UMGC is seeking one vendor to provide radio and podcast advertising services targeting veteran and military-affiliated audiences.

Key Deliverables / Channels

Work: Radio advertising, podcast advertising, long-form audio content production, scheduling and copy services, media recommendations, reporting, reconciliation, and performance analysis. Channels: Local, national, and international radio; vendor radio network and affiliates; geo-targeted podcast stations; UMGC webpages.

Budget

The cumulative value of all services performed under the resulting contract shall not exceed $1,000,000. No reimbursables are associated with the contract; all expenses, including domestic travel, must be included in pricing.

Contract Type / Term

  • Competitive Sealed Proposals
  • It is intended that one contract will result from the solicitation.
  • Initial term is one year from full execution.
  • UMGC may renew for up to a cumulative total of four additional years, at its sole discretion, with no increase in the anticipated cumulative dollar value.

Key Dates

Questions due:
June 11, 2026
Proposal deadline:
30/06/2026

Eligibility / Must Haves

  • Access to an integrated national radio network and large podcast platform
  • Proven radio advertising and top-tier podcast services experience
  • Ability to create geo-targeted long-form podcast spots for veteran and military-affiliated audiences
  • At least two similar case studies from the last four years; higher education clients preferred
  • SOC 2 Type 2 audit preferred, or completed HECVAT acceptable

WHY THIS COULD BE INTERESTING

This is a focused higher-ed media opportunity tied to UMGC’s Stateside Military Operations, with radio and podcast outreach aimed at veterans, servicemembers, families, and military-affiliated audiences.

The contract ceiling is meaningful for a specialized audio/media partner, and the one-year term can extend up to four additional years at UMGC’s discretion.

Complexity to watch: UMGC wants proven access to a national radio network and large podcast platform, geo-targeted long-form audio, monthly reporting, reconciliation, and security compliance.

Best suited for audio-first media agencies or networks with higher-ed, military/veteran audience, podcast production, and measurable enrollment-performance experience.

DOCUMENTS & LINKS

RELEVANT SERVICES

Content ProductionCreativeMarket Research & InsightsMedia Planning & BuyingPerformance

RELEVANT INDUSTRY

Higher Education

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