Travel Texas Opens RFP for Mexico Market Campaign
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LOCATION
INDUSTRY
OPPORTUNITY TYPE
AT A GLANCE
Scope
Key Deliverables / Channels
Budget
Contract Type / Term
Primary term begins on the date of last signature and terminates August 31, 2027.
OOG may renew for up to three additional 12-month periods through August 31, 2030, with an optional six-month extension for transition if needed.
Key Dates
Eligibility / Must Haves
- Mexico market public relations and marketing capability
- Tourism, travel, or DMO account experience
- Spanish and English account team proficiency
- Fully operational physical office in the primary Target Market
- Completed HUB Subcontracting Plan required
WHY THIS COULD BE INTERESTING
This is a focused international tourism marketing assignment for Travel Texas, centered on Mexico as the primary target market.
The scope is broader than PR alone: media relations, social, consumer promotions, Travel Trade, creative support, reporting, and crisis management all sit inside the brief.
Complexity to watch: the account requires bilingual talent, a physical office in Mexico, HUB subcontracting paperwork, detailed reporting, and a $300,000 maximum for the initial period.
Best suited for tourism PR and destination marketing agencies with Mexico-market reach, Travel Trade relationships, bilingual execution, and public-sector procurement experience.
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