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Insights

Stories, interviews, and insights from the people shaping marketing’s future

Explore ideas and perspectives that inspire growth — from CMO interviews to agency strategies and creative leadership insights.

CMO JOURNEYS

Conversations with CMOs revealing their journeys, priorities, and how they choose and work with agencies

CMO Journeys

The Performance Marketer Reframing What Modern CMOs Do

Colette Dill-Lerner brings a performance marketer’s lens to the CMO role, blending metrics, creativity, customer empathy, and agency partnership into a practical leadership style built for pressure.
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CMO Journeys

How Linda Bethea Blends Creativity, Focus, and Business Judgment

Linda Bethea’s story traces a path from shy student to CMO, showing how consumer curiosity, team trust, and business context shape modern marketing leadership and agency partnerships.
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THE BIG IDEA

Quick-hitting thought-leadership pieces offering frameworks, tactics, and lessons for winning new business

The Big Idea

Your Most Memorable Business Content Might Not Be About Business

The business content people remember most is not always the smartest. Sometimes, it is the story that shows who you are before the pitch.
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The Big Idea

RFPs Are Usually the End of the Story — Not the Beginning

Most agency opportunities start before the RFP becomes public. This Big Idea breaks down the signals smart agencies watch to build relationships earlier and show up with more relevance.
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FEATURES

Behind-the-scenes stories on the brands, creators, and experiences shaping modern marketing and culture

Feature

Winning in AI Search: What Marketers Need to Know Now

In this session, Winning in AI Search, NextBigWin partnered with Crossfill and Tap In Digital, alongside Michele Hsu (VP of Marketing at Cerebro Capital), to break down what’s changing—and what marketers need to do.
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Feature

Top Marketing Agency Conferences for 2026

We pulled together a selective list of marketing agency conferences for 2026 to help agency leaders, strategists, and BD teams quickly compare the events worth a closer look.
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GUEST PERSPECTIVES

Original essays and guest columns from industry leaders sharing their own 
growth experiences.

Guest Perspectives

Your Pipeline Problem Isn’t a Pipeline Problem

Pipeline may be the loudest problem agency leaders feel, but Susan Baier argues it is often a symptom of something deeper: weak differentiation, loose positioning, and strategies left half-executed.
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Guest Perspectives

Why AI Is Creating a Massive Opportunity for Agencies

AI is not just changing how marketing gets done. Scott Brinker explains why it is creating a bigger role for agencies that can help clients navigate complexity, change, and execution
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CMO Journeys   |   The Big Idea   |   Features   |   Guest Perspectives