•
LOCATION
INDUSTRY
OPPORTUNITY TYPE
WHAT HAPPENED
Kilpatrick Townsend & Stockton added Iwona Kesting in June 2026 as a senior business development and marketing leader. Kilpatrick’s official title for the role is Chief Business Development and Marketing Officer. Her background includes senior business development and communications roles at Jones Day, including work tied to CRM, ERM, client growth, and firmwide BD enablement.
WHY IT MATTERS NOW
This is an external leadership move into a law firm with visible AI and innovation activity, including Kilpatrick Labs, Kilpatrick Connect, and Kwery. The timing is worth watching because Kesting’s prior playbook appears closely aligned with professional-services growth infrastructure: CRM/ERM transformation, client intelligence, market intelligence, and BD-team adoption.
For agencies, the signal is less about broad consumer marketing and more about helping a sophisticated legal-services firm translate innovation, client-development data, and market-facing expertise into stronger GTM enablement.
SUGGESTED ANGLE
Agencies and specialist partners with professional-services GTM, martech, CRM, and client-intelligence depth may have the clearest angle. The most relevant business issue is likely not “brand refresh” in the broad sense, but how Kilpatrick turns relationship intelligence, attorney expertise, and AI-related capabilities into more effective client development and market visibility.
The pitch should lead with Kesting’s Jones Day CRM/ERM and BD-transformation experience, not with Kilpatrick’s 2023 rebrand or generic CMO-change language. Avoid pitching broad consumer acquisition, ecommerce, influencer, or paid-media programs unless a separate signal emerges. The stronger fit is around law-firm BD enablement, market intelligence, and thought-leadership infrastructure.
CONFIDENCE & CAVEATS
This is best read as an early radar signal, not a confirmed agency search. Current partner status remains mixed or unclear, and no active agency review or RFP has been verified.
KEY CONTACTS
Chief Business Development and Marketing Officer
RELEVANT SERVICES
RELEVANT INDUSTRY
OVERVIEW
You are viewing a preview.
Get full access to the complete analysis, strategic angles, key contracts, and all Daily Leads.
Qualified teams receive 14 days of access to NextBigWin Pro.
