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Government RFP

HRSP RFP Highlights Multilingual Outreach Across Hawaii

Published: June 11, 2026

•

3 days ago

State of Hawaii

hiepro.ehawaii.gov

LOCATION

Honolulu
, Hawaii

INDUSTRY

Financial Services, Government

OPPORTUNITY TYPE

Government RFP

AT A GLANCE

Scope

DLIR/HRSP is hiring a contractor for statewide marketing and communications services supporting HRSP’s public launch and employer/employee participation.

Key Deliverables / Channels

Work: Branding, culturally competent messaging, multilingual translation, accessibility compliance, statewide media planning, community outreach, employer engagement, reporting, and optimization Channels: Local, ethnic, cultural, and neighbor-island media; broadcast, print, radio, digital, social, email, display, video, events, workshops, and informational sessions

Budget

Not disclosed in RFP. Cost proposal must include itemized pricing for creative development, translation, media planning, events, outreach, production, estimated quantities and units, and a budget narrative.

Contract Type / Term

  • Competitive sealed proposal procurement
  • Contract term is anticipated to cover preparation, launch, and initial public-facing HRSP marketing.
  • Estimated contract start is September 1, 2026; estimated contract end is October 31, 2027.
  • Extensions may be permitted based on program needs, funding availability, and performance.

Key Dates

Proposal deadline:
June 29, 2026

Eligibility / Must Haves

  • HIePRO vendor registration and electronic submission
  • Government or public-benefit program marketing experience
  • Statewide capacity, including subcontractors if applicable
  • Cultural and linguistic competency for Hawaii communities
  • Translation and ADA accessibility compliance workflows

WHY THIS COULD BE INTERESTING

This is high-visibility statewide launch work for a new auto-enrollment retirement savings program scheduled for full rollout in December 2026.

The scope blends brand, multilingual communications, paid/unpaid media, neighbor-island outreach, and community partnerships, giving an agency room to shape both awareness and participation.

Complexity to watch: the RFP requires culturally accurate outreach across multilingual, rural, neighbor-island, and limited-digital-access audience.

Best suited for Hawaii-savvy public-sector communications agencies with statewide media, translation, accessibility, employer outreach, and community engagement experience.

DOCUMENTS & LINKS

RELEVANT SERVICES

Branding & IdentityExperiential & EventsMedia Planning & BuyingMulticulturalPublic Relations

RELEVANT INDUSTRY

Financial Services

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