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Valley Metro Creative and Media Account Calls for Full-Service Support
By: Christian Banach
on March 30, 2026

Valley Metro is looking for a marketing agency to handle creative, media, PR, outreach, and digital support for a major public transit brand. Deadline: April 27, 2026

At a Glance

  • Buyer: Valley Metro
  • Industry: Public transportation
  • Location/markets: Phoenix, Maricopa County, and broader Arizona markets
  • Primary scope: As-needed marketing and advertising support services
  • Key deliverables/channels: Marketing strategy, public relations, media planning and buying, multicultural outreach, creative, production, digital, social, interactive marketing, research, and reporting dashboards
  • Budget: Not specified
  • Contract type/term: As-needed services contract for five years, commencing on or about October 1, 2026
  • Key dates: Proposal deadline April 27, 2026, at 3:00 PM Phoenix Local Time; award/kickoff on or about October 1, 2026
  • Eligibility/must-haves: Full-time Arizona office, dedicated Account Manager, CORE registration, good standing to do business in Arizona, required licenses if applicable, non-collusion affidavit, non-negotiable insurance, minimum 5 years relevant experience, and bilingual Spanish/multicultural campaign capability

 

Why This Could Be Interesting

Valley Metro is the regional public transportation system serving the Phoenix area, and this opportunity puts an agency in the middle of a highly visible public-service brand with everyday consumer relevance.

The scope is broad in the best way. This is not just media buying or creative production. Valley Metro wants a partner that can handle strategy, PR, multicultural outreach, research, reporting, digital, social, web-related work, and campaign production across multiple channels.

What stands out is the range of work and the length of runway. A five-year term gives this more weight than a typical project brief, and the as-needed structure suggests a steady stream of assignments tied to program needs and available funding.

Best suited for mid-to-large agencies with full-service capabilities, strong media and creative depth, bilingual campaign experience, solid reporting infrastructure, and comfort operating in a formal public-sector environment.

Proposal deadline: April 27, 2026, at 3:00 PM Phoenix Local Time

Download the full RFP here.

Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.