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Government RFP

Alaska Mental Health Trust Marketing RFP Carries $535K Annual Ceiling

Published: June 10, 2026

•

4 days ago

Alaska Mental Health Trust Authority

alaskamentalhealthtrust.org

LOCATION

Anchorage
, Alaska

INDUSTRY

Government

OPPORTUNITY TYPE

Government RFP

AT A GLANCE

Scope

The Trust is hiring a communications contractor for integrated public relations, marketing, digital, creative, media, and stakeholder engagement support.

Key Deliverables / Channels

Work: Strategic communications planning, public relations/media support, public awareness campaigns, digital content development, stakeholder engagement materials, creative design and production Channels: Paid, earned, and social media; website; email newsletters; video; digital, print, radio, TV, social, event materials

Budget

The Trust estimates a budget of $535,000 for each year of the project. Proposals priced above $535,000 will be considered non-responsive.

Contract Type / Term

  • Time and materials contract.
  • Initial term runs from approximately July 1, 2026 through June 30, 2027.
  • Includes three one-year renewal options at the Trust’s sole discretion.

Key Dates

Proposal deadline:
June 17, 2026
Notice of intent to award:
June 25, 2026

Eligibility / Must Haves

  • At least three similar contracts in the past five years
  • Comparable work must be at least $50,000 per year
  • Relevant experience with government, quasi-agencies, trusts, behavioral health, philanthropy, or land/resource management
  • All project team members need at least one year of paid experience
  • All services must be performed in the United States unless a waiver is requested

WHY THIS COULD BE INTERESTING

This is a substantial statewide communications opportunity with a defined annual budget and up to four years of potential work if renewals are exercised.

The scope is broader than PR alone: it blends strategic communications, paid media, public awareness campaigns, crisis support, stakeholder engagement, digital content, and creative production.

Complexity to watch: the Trust serves sensitive beneficiary populations and also communicates around Trust Land Office issues, so messaging, risk communication, and stakeholder nuance matter.

Best suited for public-sector or mission-driven PR/marketing agencies with health, behavioral health, land/resource, statewide campaign, and media relations experience.

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