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M&A Signals
M&A Signals – Deals Announced Through May 13, 2026
By: Christian Banach
on May 14, 2026

Highlights

Bayer acquired Perfuse Therapeutics — Deal value: $2.45B
Bayer is a pharmaceutical company expanding its ophthalmology pipeline. Perfuse Therapeutics is developing PER-001, a small molecule endothelin receptor antagonist for ophthalmic diseases. The deal is designed to broaden Bayer’s pipeline with Perfuse’s sole pipeline drug and two Phase II programs for eye disorders. It also reinforces Bayer’s commitment to developing therapies for patients with urgent eye-health needs.

Agency lens: This kind of pipeline-focused acquisition puts a premium on clear scientific narrative, stakeholder communications, and product-story discipline. Bayer’s stated scale and global resources also create a need for consistent messaging around how Perfuse’s work fits into the broader ophthalmology portfolio.

Press release

 

Roche acquired PathAI — Deal value: $750M
Roche is acquiring PathAI through a definitive merger agreement tied to its diagnostics division. PathAI specializes in digital pathology and AI-powered diagnostics for pathology labs and the biopharma industry. The move follows an existing Roche-PathAI partnership focused on AI-enabled companion diagnostic algorithms. Roche aims to strengthen its digital pathology position by turning manual workflows into AI-supported processes and insights.

Agency lens: The integration creates a clear communications need around AI, diagnostics, precision medicine, and workflow automation. Roche’s plan to scale PathAI’s AISight IMS solution globally also makes consistent product positioning and market education important.

Press release

 

Celonis acquired Ikigai Labs
Celonis is a process mining company focused on operational context and enterprise AI. Ikigai Labs is an MIT-linked decision intelligence supplier built around structured enterprise data, planning, simulation, and forecasting. Celonis said the acquisition helps address AI “blind spots” by adding enterprise decision intelligence to its Celonis Context Model. The rationale is tightly connected to making enterprise AI more reliable by giving it real-time operational context.

Agency lens: This deal has strong messaging implications because it connects process intelligence, decision intelligence, and enterprise AI into one platform story. The launch of the Celonis Context Model alongside the acquisition also points to a need for clear product marketing, category education, and customer-facing narrative.

Press release

 

InMobi acquired MobileAction
InMobi is a global technology company operating in agentic commerce and advertising. MobileAction is an AI-powered platform that helps app developers and marketers improve iOS visibility and reach new users. The acquisition adds Apple Ads and App Store Optimization expertise to InMobi’s offering. It matters because the deal expands InMobi’s ability to support mobile growth marketers with AI-driven app analytics and acquisition capabilities.

Agency lens: This is directly relevant to performance, mobile, and app-growth teams because the stated fit sits inside user acquisition, app visibility, and marketing analytics. The integration could require crisp product messaging that explains how MobileAction’s capabilities strengthen InMobi’s broader advertising platform.

Press release

 

Greater Sum Ventures acquired Tapin2
Greater Sum Ventures made a majority investment in Tapin2, which joins MyVenue in an expanded point-of-sale technology platform. Tapin2 provides self-service, suite catering, and mobile ordering technology for sports and entertainment venues. The transaction follows GSV’s earlier majority investment in MyVenue and brings together brands used in over 70% of MLB and NFL stadiums. The stated goal is to create a more complete, modern platform for live venue commerce and guest experiences.

Agency lens: The combination creates practical needs around platform messaging, customer communications, and positioning across sports and entertainment venues. Because the two brands are being brought into an expanded platform, brand architecture and website/product narrative could become especially important.

Press release

 

All M&A Deals

Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.
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